Ketchup Cake

Step 2 How do I customize the cake?

So I have my idea: a ketchup cake. I've already baked my cake (I usually go for chocolate or funfetti, since I will largely use colored vanilla icing to decorate).

Now I need to customize my cake for my recipient. In this case, I went to google images and typed in "Heinz." Many a ketchup bottle came up. The idea is to create a cake that looks like a heinz ketchup bottle but has language that makes sense to the recipient.
So, looking at the heinz labels I see a few key things that the cake needs to have in order to look like a ketchup bottle:
(1) the cake needs to be red
(2) the "wrapper" needs the three-toned color border.
(3) the cake needs to say heinz
(4) it needs a pickle on it.

The rest can be embellished.

(1) To get the cake to be red: mix a lot of red food coloring with vanilla icing and spread across cake. You may notice that the icing will be more of a dark pink color. Sprinkling red sugar crystals on top of the icing will help give the cake a more reddish hue.