(2) While you can use colored icing for the three-toned border, another texture, such as jelly beans, can be quite visually appealing. Here I have placed a layer of green jelly beans, a layer of chocolate icing, and then a layer of white jelly beans, to vary the textures. The chocolate icing was applied by scooping a few tablespoons into a ziplock freezer bag, cutting a small hole at one end, and squeezing the icing onto the cake. NOTE: freezer bags are much easier to work with than ordinary storage bags. Also note that as long as you get the general shape of the heinz wrapper, it will be recognizable.
(3) Using the chocolate icing in the ziplock bag, write HEINZ in large letters.
(4) Using extra green jelly beans, bunch a few jelly beans together to look like a pickle!