There are some ways how to store this kind of matrix in the Arduino code.

Like this:

byte image[] = {
    0, 0, 0, 0, 1, 0, 0, 0,
    0, 0, 0, 1, 1, 0, 0, 0,
    0, 0, 0, 0, 1, 0, 0, 0,
    0, 0, 0, 0, 1, 0, 0, 0,
    0, 0, 0, 0, 1, 0, 0, 0,
    0, 0, 0, 0, 1, 0, 0, 0,
    0, 0, 0, 0, 1, 0, 0, 0,
    0, 0, 0, 1, 1, 1, 0, 0
}

or this:

byte image[] = {
    0b00001000,
    0b00011000,
    0b00001000,
    0b00001000,
    0b00001000,
    0b00001000,
    0b00001000,
    0b00011100
}

but what if you going to make an animation from a large number of frames?

Step 1: LED Matrix Editor

LED Matrix Editor - the online tool for animating your matrix.

It looks very simple, but it has some handy features:

Online, free and safe. No additional software required.
Toggle LEDs using a mouse
Toggle a whole row or column by clicking the appropriate matrix's index
Shift the matrix Up, Down, Left or Right via the single click
Invert or Clear matrix
Collect matrices in the bottom pane and then reorder them using the Drag-and-Drop
Update images as well as insert new or delete existing
Save images as a C code for Arduino
Use browsing history and save images as a link or bookmark, so you never lost your creations

Step 2: LED Matrix Arduino Code

Make your animation and then put generated code into the your Arduino project:

Like here:

#include <LedControl.h>

const int DIN_PIN = 7;
const int CS_PIN = 6;
const int CLK_PIN = 5;
const uint64_t IMAGES[] = {
0x3e2222223e3e0808, 0x3e22223e3e2a0808, 0x3e223e3e2a2a0808, 0xbe3e3e2a2a2a0808,
0xbe223e3e2a2a0808, 0xbe22223e3e2a0808, 0xbe2222223e3e0808, 0xbe22223e3e2a0808,
0xbe223e3e2a2a0808, 0xbebe3e2a2a2a0808, 0xbea23e3e2a2a0808, 0xbea2223e3e2a0808,
0xbea222223e3e0808, 0xbea2223e3e2a0808, 0xbea23e3e2a2a0808, 0xbebebe2a2a2a0808,
0xbea2be3e2a2a0808, 0xbea2a23e3e2a0808, 0xbea2a2223e3e0808, 0xbea2a23e3e2a0808,
0xbea2be3e2a2a0808, 0xbebebeaa2a2a0808, 0xbea2bebe2a2a0808, 0xbea2a2be3e2a0808,
0xbea2a2a23e3e0808, 0xbea2a2be3e2a0808, 0xbea2bebe2a2a0808, 0xbebebeaaaa2a0808,
0xbea2bebeaa2a0808, 0xbea2a2bebe2a0808, 0xbea2a2a2be3e0808, 0xbea2a2bebe2a0808,
0xbea2bebeaa2a0808, 0xbebebeaaaaaa0808, 0xbea2bebeaaaa0808, 0xbea2a2bebeaa0808,
0xbea2a2a2bebe0808, 0xbea2a2a2a2be1c08, 0xbea2a2a2a2a21c1c, 0xbea2a2a2a222001c,
0xbea2a2a22222001c, 0xbea2a2222222001c, 0xbea222222222001c, 0xbe2222222222001c,
0x3e2222222222001c, 0x3e2222222222001c, 0x3e22222222221c1c, 0x3e222222223e1c08
};
const int IMAGES_LEN = sizeof(IMAGES) / sizeof(uint64_t);
LedControl display = LedControl(DIN_PIN, CLK_PIN, CS_PIN);
void setup() {
  display.clearDisplay(0);
  display.shutdown(0, false);
  display.setIntensity(0, 10);
}
void displayImage(uint64_t image) {
  for (int i = 0; i < 8; i++) {
    byte row = (image >> i * 8) & 0xFF;
    for (int j = 0; j < 8; j++) {
      display.setLed(0, i, j, bitRead(row, j));
    }
  }
}
int i = 0;
void loop() {
  displayImage(IMAGES[i]);
  if (++i >= IMAGES_LEN ) {
    i = 0;
  }
  delay(100);
}