Step 1: Cream Liner
It is hard to find cream liner in a regular drug store. I bought mine from Clinique, but most high end makeup brands carry their own version.
Use a eyeliner brush to apply the cream eyeliner. The eyeliner can be pretty heavy if you just put the brush right into the cream liner and then apply it to your eyes.
First I dip it in the cream liner (just get a little on the tip of the brush). Then I spread it out on the inside of the lid of the cream liner with the brush so there is just a little on the brush. While I am applying it to my eyes, if I need more eyeliner I just take some from the inside of the lid.
When applying start from the inside corner of your upper lid and brush out towards the outer lid. If you mess up I usually just take the other end of the brush and smudge it so it looks like I did it on purpose.