To make it a little more interesting, we didn't want to add any elements to the photo later in Photoshop. We could tweak the images a bit and remove stuff, but nothing could be added. This meant that the logo had to be really in there.
Thanks to Adobe for letting us test an advance copy of Photoshop CS5 to get this effect quickly and easily.
Step 1: Make the logo
The letters were lightly cut so that the protective layer on top was cut through without digging very deeply into the acrylic. This makes it so that you can remove just the letters and the rest of the space is still covered.
Step 2: Painting
After that it's easy to remove the protective layer. The only trick is to get the little islands inside a few of the layers. Just get the tip of the blade of an X-acto knife in there and it comes from off.
Step 3: Attach supports
Step 4: Place logo in scenes
This scene was unique in that the pins would not stick into the cutting board since it's very hard. A third leg made of some more gorilla tape and a safety pin was attached to the back. Fortunately, this also made it work out so that the logo was facing the camera.
The lime is there to provide emotional support for the knife.