1. First off you must begin with a good narrative, maybe starting off with just a character and building upon that. Keep in mind that you must actually make an animation to explain the story so keep it simple.
2. Draw some ideas for a character. I began mine as drawing and then slowly progressed into a clay character.
3. Started with a wire armature I created the basic outline for my character with left over clay i had. I then flattened pieces of good clay and created the character to my liking.
(below I show the process of making my other male clay character)
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I'd intro' with story, characters, media (simply). Step 1 - your narrative / plot and where that came from. Step 2 - the clay characters, Step 3 filming, etc.
L