If you’ve ever been a part of a company with a sales team, you’ve probably heard the bells or gongs that are sometimes used to celebrate various accomplishments. The process is very simple. When you close a deal or secure a new client the person who closed the sale rings the bell or hits the gong. The idea is to add energy and excitement into the workplace and motivate the rest of the team to strive that much harder for the next sale or client.
At SET, we’re known for developing one of the most innovative video targeting technologies in our space, so we wanted to create our own unique version of this common celebratory experience. We dedicated evenings and weekends to creating the ultimate sales motivator. The ideation process began where it often does, the dry erase board. The initial inspiration came from an existing product, the “Cash Grab Game.” We added a police light, a siren, laser-cut SET logo and a plexiglass case.