Because you can't simply "cut" the pcb with an ordinary blade, you have to modify it to scratch the two surfaces of the pcb, so to snap it.
This method works well if you draw on pcb two lines on the upper and underneath surfaces, and check that they're exactly aligned. Then slide the pcb into the frame and scrath more and more times the surface until you have a rut which runs over all the lenght, then turn upside down the pcb and make the same on the other side. Now take out pcb and make a little force by hand to break it into two pieces. Round off the pieces with some sandpaper.
Step 1: The cutter
Step 2: The blade
[UPDATE: I discovered that you can buy these blades]