Step 2: Brainstorm
Sometimes it helps to have some though-provoking buzzwords or scenarios to get the group thinking if they are still warming up. Here are some examples:
collapsable, foldable, stackable, musical, spring-loaded, dry, insulated, secure, thin, locking, memoryless, conducting, durrable, heavy, ratcheting, springy, flexable, easy-open, frictionless, thick, pocket-sized, sliding, moistened, light, rotating, overhung, twistable, fast-acting, networked, connectivity, synergy
Below you can see a drawing made during a brainstorming session used to consider how web content should be delivered to the user. The key here is get many different ideas written down so that later you can take a step back from them and decide which ideas have the greatest chance of working or teaching you the most about the problem/design space.