As a part of my artist residency with Paraflows/Monochrom and Quartier21 in Vienna, Austria I've created a new form of street art using scent.
Step 1: Theory
Graffiti as a medium has remained largely unchanged since early humans were painting cave walls. The style and purpose has evolved over the centuries, but still nobody has successfully broken free of its visual nature. From this line of thinking smell graffiti has emerged. Harnessing modern chemistry and appropriating technology invented for industry I am working on a new way to make a statement in a public space.
Scent is interpreted by the limbic system which is very closely tied to emotion and memory. This leads me to believe that interacting with people using scent can potentially be a much more powerful medium than paint since people experiencing it can't help but react to it. The goal of this project is to realize the potential of smell as art and to explore different ways of using it to interact with people.