This is a hot air balloon made from trash bags and heated by the sun. Once airborne, it should stay up 'til the sun goes down or behind the clouds. Needless to say, it can travel a long, long way. Attached to it is a "message-in-a-bottle" asking anyone who might find it to email their location, just to see how far it flew. There's just something romantic about a message seeking out who-knows-whom in far away who-knows-where.
As a note, as boys, my brother and I lived on a tidal river in Florida. Walking the mangroves, we found a couple of messages-in-bottles that people sent. One came from another state. It said something like, "Send a postcard with your address and we'll send a present." My brother sent a note and sure enough they sent back a King James Bible (it was a "Fishing for Men" outreach project by a Georgia church). He still has that Bible. It was inspiring to think of how far that message had come and the path that it took. The magic of a message-in-a-bottle is to imagine, "Where will it go?" and, "Who will find this?"