Step 1: Autozone(AZO)
So far Autozone, or AZO, has been performing wonderfully. In mid October we purchased 185 shares in AZO stock at $107.25($19,841).
As of 12/11/08 stock has risen to about $126/share, which means about a $3,000 gain.
Autozone's competitors are Advanced Auto Parts, O'Reily Automotive Inc., and Pep Boys.
Step 2: Hasboro(HAS)
However that was not the case, stock had fairly uneventful ups and downs, ending more recently on the 8th with a loss of $1.37/share
Hasbro's competitor, Mattel, had just about the same ups and downs.
We bought a total of 666 shares at $29.98 per share, the total $19,966.68.
Step 3: AT&T(T)
We bought 765 shares of AT&T; at $26.07/share, spending a total of 19,941.55. AT&T; didn't disappoint. The stock rose almost every week. We decided to sell our AT&T; stock in early December in order to equalize our portfolio. We sold our shares and gained almost 2,000 extra.
AT&T;'s main competitor is Verizon. Both are strong companies and have a similar trend on a week to week basis, as shown in the graph below. Verizon is strong because they are more diversified in the Telecom business offering fast internet and high quality TV through Fiber Optic systems.
Step 4: Diageo(DEO)
We aquired a total of 317 shares at $63.09/share spending a grand total of $19,999.53.
As it turned out DEO went into a steady decline, dropping from the $63.09/share to the current $56.03/share. Which just perfectly demonstrates that not everything is guaranteed, especially not on the stock market.
Step 5: Toyota Motor Corporation(TM)
We bought 287 shares at $69.52/share spending a total of $19,952.24
With unstable oil-prices and the bail-outs automotive manufacture stocks have plummeted. Todays worth of our stocks have slipped to just under $18,000. The stocks are now at $62.58 a $7 difference per share.
Step 6: Coca-Cola Bottling Company Consolidated(COKE)
we bought 475 shares at $42/share, spending $19,960.
In the short time that we've held the shares Coke has stayed at about the same price/share, currently $42.17. Coca-Cola's main competitor is Pepsi. Pepsi being another soda distributor has pretty much stayed in the same price range as Coke. The Pepsi stock used in the graph is simlar to COKE being Pepsico's bottling subsidiary. Both companies offer similar beverage products(i.e. Diet, Zero Calorie, similar flavors, and Juice brands).