It is said that you only have 7 seconds to make a first impression. One thing is for sure and that is that there is no second chance to make one. So don’t let anything hinder the making of a good first impression… especially anything as easy to avoid as scruffy shoes!
Not only will a well maintained pair of shoes look smart and give you that polished appearance (no apologies for the pun) but their lifespan will be greatly improved. I heard that HRH The Prince Of Wales wears a pair of John Lobb Oxfords that he’s had since the early 70’s – something that is only achievable by good shoe maintenance.
So, how should we go about maintaining our shoes?
I have an old pair of Loake Oban leather demi-brogues that are in desperate need of a little bit of love. Fantastic shoes they are and have posed excellent value. However this pair have, I hate to admit it, been slightly abused. They are approaching a decade old and have been resoled once or twice and the uppers have seen better days. But not to worry, that makes them the ideal pair of shoes to demonstrate how we can polish some life back into a pair of slightly neglected shoes.
The process does take some time but the results are worth every bit of time spent and the whole process is both relaxing and rewarding.
First of all the shoes are dry which is essential before a clean and polish. In order to maintain a happy household it is essential to lay out newspaper on the surface that you are polishing your shoes on. My mother was never impressed when I’d polish my shoes on the dining table as a small boy, so learn from my experience and lay out a newspaper. My recommendation is to use the Financial Times but the Telegraph will do.
The shoes are not particularly dirty. I see shoes in a worse state on the feet of chaps in the office, but you can see that they are by no means highly polished. They have been polished regularly over the years but have layer upon layer of old polish on the surface and could do with a good feed.
The first thing to do is to get a good shoe brush and brush all the dirt off the shoe. If they needed more than just a brush to remove the dirt I would wipe them with a moistened cloth to remove the dirt and then leave them to fully dry before moving to the next stage.
Next, I want to remove all of the old polish. Now, this might seem a little scary, but bare with me… I remove the old polish with some acetone (nail polish remover) soaked on some cotton wool pads. You can find this easily in the medicine cabinet of your girlfriend, wife or mistress.