The importance of professional design for your company as a whole, ensuring consistent branding throughout the entire business from your business card, website, email signature and headed paper to your PowerPoint presentations is imperative if you want to be taken seriously. Please don’t underestimate the power of design as a tool for gaining respect and trust in business and make sure that your presentation looks impressive and professional. If your company branding is in place already with professional design then you will have specific fonts, a logo and colouring that is used and hopefully a PowerPoint template ready to go – great! However, in many cases smaller businesses to do not have the budget to implement strong branding and get lost along the way using previous presentations or standard templates or awful clipart that will scream ‘beginner’ to the majority of your audience; that is not a great message to deliver before you have even had the chance to speak. General things to avoid are clutter, clip art, pixelated images or logos and bad colour mixing or busy clashing of colours. If you are not great at design or layout then appoint someone in the office that is to review all presentations. Alternatively, search for some good templates
online or use a PowerPoint template that closely links with your branding. A top tip is that simple looks professional. Keep the design clean and clear and use good high resolution photos to help lift the visuals, avoiding clutter. The great thing about PowerPoint is that you can click on by, so if you want a good picture to take up an entire slide, then let it! Don’t cram to save space. I have provided an example of a good clean business template above.