Time to tidy up! This was my hand before I was even done with the first coat. I didn't mind (though I thought the ring line was rather funny) - but yo...
Step 7: Keep going!
Keep working in manageable sections across your object. If you have clearly delineated sections that will help. You don't want your area so big that one part is being exposed to the stain longer than the other before you wipe it off.
For this first coat, keep doing the 5 minute rest before you wipe the excess off. You can adjust time after you see how the first coat takes.