You will need alot of hands for this one. Have someone hold the lure around the hook and tie the fishing line around the hook and the lure four times....
This instructable shows how to make a great bass fishing lure!
This is pretty cool, considering how expensive(and easily lost) plastic worms are. I would tie the rubber bands to the hook using different line from the one you were fishing with(or use fly-tying thread), though, so you don't break your line.
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cool anyhow!