The MAGNETIC  ATTRACTION of the iPad3 for its cover,

Enables the 1.47 LB / 667 gram screen to hang from the magnet coupled nice red leather cover.

Like it ( the screen ) says ;  SEPARATION IS EASY !!

You can see a smudge of magnetic dirt from the regular desert dust storms we experience
in the state Reno Nevada USA where this iPad resides...

The next group of pictures finally explains, the application for the fourteen magnets embedded
in the first leaf of the red cover.

The Leafs are of different widths, so when folded in a triangle back support it is self standing at 75º
or 15º off of the perpendicular and able to sense finger touches on the screen without tipping.