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PS Tried the method presented in this article. It helped a bit, but not enough for my tastes. It's only a marginal improvement over using a standard coffee pod. Also be advised that there are different varieties of My K-cup. Both in this article and my method uses the variety that takes an insert. The overall enclosure is much larger, and lends itself nicely to being filled with coffee. But don't try it without a filter as all the grounds will flow through - I tried it!
For those of us who want a seriously manly cup of coffee, I suggest getting some brass mesh from eBay and cutting out an inch and a half round(or a bit larger) piece and use it as a filter at the bottom of the My K Cup. Actually, I am presently waiting to do this; my first attempt involved using the My K Cup without the filter-cup and covering the hole a the bottom of the large enclosure with a piece of filter paper. This worked OK once, but when I tried it again, I had drainage problems and generally made a mess. I think the brass mesh filter should do the trick, then you can put a serious amount of coffee in it. Keeping the coffee exposed to the water longer isn't a bad idea either, but the one time using a LOT of coffee actually worked, the result was awesome!