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Warren I don't know how open you are to tips that will improve your conversion rates on your web page (conversion rate = how many "browsers" become buyers). There is too much text on your page, people need simple info, presented in small chunks, with space around it, with click through links that provide more info and an option to purchase. A good web designer and marketer is worth the money and will repay in sales. Look for a good web page, and check for the designers name - google for contact details. Best wishes.
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