About:SEO the most effective form of marketing law firm. In the natural search results when potential customers are looking for SEO website for a lawyer to get the group of instruments and practices. Reputation in the eyes of the search for a lawyer with the firm, will provide consumers with the quality of the high search ranking in order to identify it. Unlike PPC campaigns, SEO, sponsored section of the search results, click on the ads every time you have to pay a fee, but closer to the SEO results. PPC does not influence the natural SEO rankings. A PPC campaign should be carried out of an SEO campaign.