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  • astrochimp commented on astrochimp's instructable Reverse Graffiti with Pressure Washer11 months ago
    Reverse Graffiti with Pressure Washer

    Sorry to take so long to reply to your question. How effective is this method for social marketing purposes? I don't have any data other than my own experience to share. For the event depicted in this instructable, we issued a press release and held a press conference to draw attention to the political message about a high profile issue. So, as part of a larger political/communications strategy I say that it was very effective in getting the word out. As we did the activity in broad daylight while collecting petition signatures we also created opportunities for direct dialogue. Now, if we conducted this activity in a more guerilla fashion I am not sure if we would have had the same impact in terms of audience reach. I think that this method of marketing can have good impact through any ...

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    Sorry to take so long to reply to your question. How effective is this method for social marketing purposes? I don't have any data other than my own experience to share. For the event depicted in this instructable, we issued a press release and held a press conference to draw attention to the political message about a high profile issue. So, as part of a larger political/communications strategy I say that it was very effective in getting the word out. As we did the activity in broad daylight while collecting petition signatures we also created opportunities for direct dialogue. Now, if we conducted this activity in a more guerilla fashion I am not sure if we would have had the same impact in terms of audience reach. I think that this method of marketing can have good impact through any number of delivery models, given the right context and audience.

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