15 steps to starting your own electronic-kit business - ladyada's tips for success Answered
Voices: 15 steps to starting your own electronic-kit business
Ladyada, of MintyBoost! fame among others, gives EDN the step-by-step process for building a successful kit-building business. I've seen her operation, and she's a total pro. If you're interested in doing this yourself, this information is gold.
After Limor Fried received her master's degree in computer science and electrical engineering from the Massachusetts Institute of Technology in 2004, she started her own business designing and selling electronic kits, targeting customers who want to explore embedded-microcontroller-based designs or create their own GPS (global-positioning-system)-based systems, among others. She has made Adafruit Industries into a successful electronics-kit business, and, based on her own experience, offers these 15 practical steps for engineers who dream of starting their own kit business.
Plus Step 7:
Put basic documentation of your project online. You can use the Wordpress.com or the instructables.com site. Put the picture at the top of the project page. Below that, place a one-paragraph description of the project with specifications. For example, if you built a DMX-controlled RGB LED light, your paragraph should describe how bright it is, the DMX-control functions, how many LEDs it has, and why it's innovative. People who will give you publicity are busy, and you should make it as easy as possible for them to copy and paste your photo and description to their blog posts. Repeat this step for each project.
Check out her site at http://ladyada.net/