Are Video Instructable Entries Not As Effective? Answered
I recently created a video Instructable for a simple game you can play with your dog. I spent a great deal of time creating it, and making sure it was clear, entertaining and brief as possible. After originally posting it, I noticed that it was largely ignored. Aside from questioning if I created something of little interest, I pondered if the video might have appeared unoriginal, merely reposted from youtube.
I learned through communication with one Instructable staffer that a step-by step breakdown was preferable for feature consideration, etc... The video is under a minute, and so a step by step breakdown seemed to me to be a less efficient, if not a redundant means to provide instructions.
I'm now incredibly curious about the viability of videos as Instructables, or even included with an Instructable.
According to my social media feed, tightly-edited instructional videos are all the rage.
The current stats for my example Instructable show about 1000 views, but less than 200 views (of any duration) for the video.
I can't help but think that the step-by step instructions are diverting all the attention from the video, where I focused all my effort, but I suspect there's more to this:
- Are videos as Instructables less appealing?
- Has the (mute) auto-play function of other social media videos made click-to-play videos less appealing?
- Is the availability of a video, no matter the length, interpreted as more time-consuming to glean the basics from than a step-by-step instructions with images?
- Are videos not an ideal format for inclusion through the various formats of Instructables? (I had one person ask me for a link to the video that they somehow missed)
I ask these questions because the effort to create quality videos is not insignificant. Creating a quality Instructable in general is also no insignificant task. It would helpful to have a dialogue to better understand the role of videos on Instructables so that it might be understood better when or if to create video content for the site.
I created an even shorter video demo as a supplementary visual for another recent Instructable, and the views for it, are a teeny-tiny fraction of the total Instructable views, in spite of featuring it prominently and attractively in the intro.
What are your thoughts?