For what I beleive is a PCB creator? I think the site name is ladyada.com
She's well-known in the hardware hacking and Arduino scene. She has ladyada.net, adafruit.com and is on the show Citizen Engineer.
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Lady Ada, she's a lady but her name is not Ada, it's Limor. Her company is Adafruit Industries. http://www.adafruit.com/