"Zeitgest" is defined as "The spirit of the time; the taste and outlook characteristic of a period or generation."In a nutshell, it means "something that shows you what's up, right now." On the Instructables home page, the Zeitgeist section shows you what people are looking at and searching for on the site, right now.
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Also, Zeitgeist is a film full of half-baked conspiracy ideas, which is being spread around the internet like poisoned butter. Of some sort.