Cost-Effective Content Marketing Tips for Small Startups

At times it can be very tough to get ahead in a competitive market without having huge funds, a large marketing team or unlimited resources. And, quite often small businesses feel they’ll be overshadowed by large multinationals, without realising the power of their own “brands”. This is because small businesses can connect with their targeted audience in a better way and give a personal touch to their customer-facing efforts. This is the main reason why start-ups should focus on creating approachable content continuously. Repurposing content might be a viable way to do that for resource strapped start-ups.

The method of repurposing content refers to the method of altering the format of work to engage as many people as possible. One format of content might not be suitable for everyone, so you have to create content and put information in various formats to keep all of them engaged.

So how would you achieve this? To make it easier for you, we’ll discuss some cost-effective ways in which you can create engaging content:

Newsjacking to Start a Conversation: Newsjacking is a process where you insert your brand within a conversation that starts as a result of some current affair or news. Start-ups can do this in a subtle manner to find local and international audience talk about their reactions while taking advantage from such significant events. In addition, repurpose your content to make it go viral.

Revitalizing the Blog Post Archives: It might so happen that you’ve been maintaining a blog for quite some time and have had created a lot of excellent posts that are hidden inside the extensive collection of posts. These need to be repurposed. Make something new out of your old blog posts and see how your brand benefits from these old pieces of content. Even your audience would appreciate such efforts.

Engage People in Group Discussion: Never forget people have a wide range of hobbies and interests and feel happy when someone shows interest in these. So apart from focusing on blogs, you can also make use of forums like Reddit, Stumble Upon, etc. for posting interesting content. If you are able to mingle into the communities created by like-minded people, chances are you can extend the number of targeted audience and showcase your brand among these new followers. It is possible for you to get new and innovative ideas about brand promotion and apply them to your website to pull more people.

Build Interesting Visuals: Know why Infographics have become so popular? It is because humans are visual creatures and the brain absorbs information visually. Sophisticated statistics and complicated data won’t be useful enough. Keep it simple and appealing so that the masses can understand it easily. Create something interesting from all the information that you get from various sources. You can find a lot of free tools available online that can aid you in the process of creating interesting visuals for your marketing collaterals.

SlideShare Presentations Work Wonders: SlideShare presentations are one step ahead of Infographics. You can get a number of free photo editing programs that will help you to create great slideshows and focus on the main talking points. Once you’ve taken the effort of creating a SlideShare presentation, make sure you tweet about it and make blog posts about it. This way you’ll be pushing the same content in various directions to maximize its value.

Animation or Motion Graphic: Video and motion graphics is the most accepted and popular form of content online. You can use the information from your SlideShare presentation and Infographics to make an animation and present your content in yet another format.

Use the Social Platform: If you’ve been using Facebook, Tumblr, Twitter, etc to post content, you have been repurposing your content unknowingly. While it may seem to be a bad idea to post the same content over and over again on various channels, social media actually helps to reach audience from different time-zones and geographical locations. Make your posts real-time and interesting to attract more people. You can use some very helpful tools for monitoring your social media activities as it relates to content sharing and distribution.

Repurposing content is a continuous process and you can repeat one step more than once. Keep in mind what works for you may not work for others, so try and these methods to check what works for you the best. Once you find the best method, you can redo it again and again in a creative manner to gain more online visibility.