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Either NY Times is wrong or Esquire got scammed big time Answered

The New York Times states that Esquire had to invest seed money (six figures according to a couple blogs) for E Ink to develop a battery thin enough for a magazine cover...

I'm sure everyone who's already cracked one open can tell you, they are powered by standard CR2016 batteries, not some magic million dollar tech...

dude, Esquire may have gotten PWNed big time.

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Kiteman
Kiteman

12 years ago

Possibly they invested the cash but the project was not ready in time?

Or maybe the batteries are for future magazines designed to be wholly electronic?

Or maybe Esquire were hyping the whole story to boost sales?

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westfw
westfw

12 years ago

"six figures" starts at only $100k. Pretty small change by advertising standards, as far as I know... I wouldn't be surprised at all if the circuit board as a whole cost $100k to have designed and set up for manufacturing; it wouldn't have been a great bargain at that price, but having custom electronics designed is pretty expensive unless you can convince some hacker that it'd be a neat thing to do (and then the manufacturing setup will bite you.) I know the last time I talked to people about re-spinning a cisco Terminal Server, they were talking 1-10million, even though it's not an "interesting" design, nor new technology, nor ... anything. (some of that is our inefficiency as a company, and being in America, but in general, getting a consumer electronics product to market is NOT cheap.)