Greener Posturers - Hacking through the biodegradable, zero-carbon, ecochic overhype. Answered
Here's a fun article from the New York Magazine.
Let's see: Green is the new black. Green is the new red, white, and blue. And green is the new green, or at least a new means of getting people to plunk down more of it. To some, the "green consumer" is an oxymoron (they might even drop the "oxy"). The real solution, they say, is to consume less. While there's some truth to this, a Walden-or-bust approach seems ill-suited to our present culture. Greed and vanity are alive and well; if they can be enlisted in the fight to save the planet, who are we to turn them away? With green-hype alert levels recently upgraded to orange, skepticism is warranted; here, our fictional sparring partners examine some well-intentioned products that mainly serve the buyers' self-esteem, and others that have unsuspected depths.