Depends on what you are selling, and where you are located. The only gas station for 30 miles on the interstate doesn't need a fancy sign. One of three coffee shops on one block might need a fancy sign-unless the other two have them and then a simple sign might work better.
Don't make a sign meant to be read from a moving car difficult to read (or long)-because people won't bother and you loose that possible business.
If you are selling art, a fancy sign might be important-unless you are selling minimalist pieces, in which case it's counter productive : )
A sign has to get the point across quickly (it's your first impression). What do you do? is most important, then how do you do it. Would you get your computer serviced at a place that looked serious or at something that looked like a sleazy tattoo parlor?
A well-designed sign will attract more customers.
"Well designed" depends on who you are trying to attract - a pastel-pink background, with flowers and curly writing is not going to work on a truck-stop, but it will on a wool shop.
Perhaps if you tell us what kind of customers you are trying to attract, and we can give hints on design?
Try different signs of different types in different areas and see what works - ask your customers(?) which they liked.
Nothing ventured, nothing gained.
Discussions
11 years ago
Depends on what you are selling, and where you are located. The only gas station for 30 miles on the interstate doesn't need a fancy sign. One of three coffee shops on one block might need a fancy sign-unless the other two have them and then a simple sign might work better. Don't make a sign meant to be read from a moving car difficult to read (or long)-because people won't bother and you loose that possible business. If you are selling art, a fancy sign might be important-unless you are selling minimalist pieces, in which case it's counter productive : ) A sign has to get the point across quickly (it's your first impression). What do you do? is most important, then how do you do it. Would you get your computer serviced at a place that looked serious or at something that looked like a sleazy tattoo parlor?
Answer 11 years ago
You know I'd probably take my computer to a sleazy tattoo parlour than e.g. PC World... L
Answer 11 years ago
Which makes Kiteman's point about who you are trying to attract as a customer.
11 years ago
I don't know the answer to your question but my plain sign attracts many more customers than no sign did!
11 years ago
A well-designed sign will attract more customers. "Well designed" depends on who you are trying to attract - a pastel-pink background, with flowers and curly writing is not going to work on a truck-stop, but it will on a wool shop. Perhaps if you tell us what kind of customers you are trying to attract, and we can give hints on design?
11 years ago
Try different signs of different types in different areas and see what works - ask your customers(?) which they liked. Nothing ventured, nothing gained.