Intro: Cold Fizzin' a Bridge Over the Pit of Despair
All over the world makers, tinkerers, inventors and hackers have been coming up with great ideas.
The problem comes when they try to turn them into products they can share with the world.
When a garage entrepreneurs try to sell a product, more often than not they wind up in the Pit of Despair (http://www.sparkfun.com/news/909)
This is what happens when one person does all the functions a company would have as separate departments:
Manufacturing, receiving, packaging, accounting, marketing, etc.
For one small product each discipline only takes a little time, but they can add up to the majority of a creators time, leaving little time for creating or even your day job!.
What we need is a company that contains talented people in all those other disciplines so the the inventor can get back to creating potential new products.
That's what Cold Fizzin' is, a company with all the departments it takes to make and sell products - except for the design and engineering.
We will take ideas from people at maker and hacker spaces as well as individual inventors around the world. Provide the support systems they need to produce and market a product.
And let them get back to creating new designs.