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Sitting cross-legged in the leather chair of my home office, it took me fifteen seconds to find someone who was willing to sell me 2,500 “quality Twitter followers” to boost my account — for the low price of about $25 bucks. The followers would arrive in three days and stick around for the whole year, more than doubling my current follower count of around 1250. I felt pretty comfortably smug about myself, especially considering I’d gotten this far by dumbly typing in Buy Twitter Followers into my Chrome bar. I leaned in, determined to make the transaction, and tried to convince myself to click the button. But, perhaps unsurprisingly, I couldn’t bring myself to do it. The taboo of actually buying my own followers, and the risks associated with real fans finding out, gave the experience a sort of grime that deterred me from going through with it. That doesn’t mean it deters everyone: The practice of buying Twitter followers (or Facebook fans, Instagram followers, etc.) is as old as social media itself, hinged on the archaic notion that quantity trumps all in the social interaction sphere. Some of the most well-known politicians and celebrities in our social strata are accused of puffing up their own numbers with these followers — often assessed as thoughtless and friendless robots keen on spamming Viagra ads — to make themselves seem more influential and dominant on the platform of choice. But, on the other side of the coin, startups and rookie social media experts can just as easily be drawn in by a siren song of this so-called “follower economy,” with its promise of instant credibility and cache in the wider community. However, for all of the ethical red flags that seem to perk up in the face of buying followers, screaming “scandal!” from just about every corner of the Internet, the follower economy is actually full of a lot of particulars that make the lines somewhat blurry. Throw in more legitimate marketing practices, Buy Twitter Followers such as paying for a promoted hashtag or tweet or building a “core retweet” base of friends and family, and lots of gray areas begin to come into view. Buying followers is morally dubious, possibly dangerous and can tear down even the most trusted social media figures, yet it’s poised to continue to grow in the immediate future. But hey, it can get you friends, right?
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