It is easy, but it does take a little more confidence and .... clapper, water, the desire to wait until they dry and then incinerate the match though thumbs. In this case, it is really possible to burn a match with your finger, or rather nail.
In the video, which are gaining millions of views no one speaks the truth. In order to light a match so we need not just a match out of the box, to be treated special matches.
Evidence and how to do everything that worked there in the video.
Have a nice day =)