This project was developed from the idea mass customization of consumer products and allowing the customer to be involved in the design of the product itself. Previously and currently, products are produced by means of mass production without or very little design influence of the consumer. This is because of efficiency i.e. producing more products for less cost which equals profit. Costume and tailored products typically cost more because it takes more time to design and produce a product then that which is mass produced.
With the development of digital technologies such as social networks, online business, Digital Modeling, and 3D-Printing, customers now have the potential to play a direct role in the design of their products without increasing the cost of the product relative to the cost of the good if it was mass produced.
The lamp designed here is a prototype of a custom product design and design that employs digital tools and fabrication.