The contemporary virtual commerce zone offers enormous possibilities for businesses with their own domains online and business blogs plays a vital role here. All those aspiring for a dominant presence across the business zone online, a business blog is the most imperative. A good number of brownie points are usual when you establish your business blog online. To start with, the blog assures more exposure about your products or services to your customers. Smart business owners often use blog posts to discuss the tips and benefits of their goodies to make the target niche more aware about their services. The blog also assures good customer engagement enabling the clients to have direct interaction with you through the blog posts. This way, the business blogs play a crucial role in steering increased traffic to your business.
Business blogs also help in good online marketing for your establishment. “Blogs help to enhance your SEO”, said Daniel, the CEO of a leading online marketing agency. “Fresh blog contents carry the unmatched power to beat contenders over SERPs.” You can enrich your posts with well-researched keywords, relevant topics & categories & an active blogging on your part would naturally up the search keywords.
If you have a business website and want to start a new blog under the same website using Wordpress then you can follow this guide below:
Step 1: Installation of Wordpress From CPanel
Install Wordpress in your www.domainname.com/blog section using your hosting account cPanel. Wordpress installing process is really easy and take 2-3 minutes. Go to your hosting account cPanel. Click over Wordpress button and then an installation page will appear. Provide all necessary data in respective fields and don’t forget put “Blog” in the “In Directory” section. After submitting all information like Site Name, Site description, Admin username, Admin password and email etc, you can click over the final Install button which starts to install the Wordpress in your www.domainname.com/blog page.
Step 2: Login to Your Wordpress Admin Panel
After Wordpress is successfully installed, go to www.domainname.com/blog/wp-admin page and enter username and password to access the Admin control panel or the backend of your upcoming business blog.
Step 3: How to Create a Post in Your Blog?
Once you enter the admin control panel, you would see plenty of options on the left had side. Since you would be opening a business blog, you need to know how to do posting using Wordpress. For that, you can see in the image below. There is an option called “Posts” under which you can see few more sub-options like ‘All Posts’, ‘Add new’, ‘Categories’, ‘Tags’. You can add categories for your future posts using the categories option shown in the picture and same goes for Tags. Now to do new post, select Add New option. A new posting page will open where you can see boxes to place title, body, select category, schedule your post and many other options. Once you place everything use the Publish button to make your post go live.
You can also add New pages in your blog in the similar way.
Step 4: Customize Your Business Blog As Per Your Need
Now is the time to customize your Business blog. For that, you need to go to ‘Appearance’ section and there you can see sub-options like ‘Themes’, ‘Customize’, ‘Widgets’, ‘Menus’, ‘Header’, ‘Background’ and ‘Editor’.
From ‘Themes’, you can add customized themes to your blog which will make your blog an attractive one. There are many readymade themes available at Themeforest from where you can easily purchase professional theme for your blog, else you can go for free themes as well.
From ‘Customize’ section you can perform may actions like changing color of the theme, adding menus, update header and background images, select site layout, breadcrumbs option, enable comment and trackback options etc.
Now let’s see what you can do from ‘Widgets’ option. You can simply design and decorate your blog using this option. You can add different widgets at different places based on your requirement. You can also remove them as per your need.
From ‘Menus’ option you can add primary and secondary menus in your blog for better navigation.
Header and Background options give you the opportunity to change header and background images and update them in your blog.
‘Editor’ option gives you chances to edit any coding in your blog.
Step 5: Add Plugins
Plugin is an important part of any Wordpress blog, as you can add many features to your blog using plugin. You can install and add new plugin to your blog based on your requirement using the Plugin section.
Step 6: Add More Users to Your Blog
If you want to add more users to your blog, then you can use ‘Users’ option. For example, if you want to have multiple authors then just create individual profile of them using this option.
Step 7: Don't Forget Checkout 'Settings' of Your Blog
This is another most important option that you need to know while setting up a business blog using Wordpress. You can perform many tasks here like adding Site title, tagline of your blog, select Timezone, Time/Date format, Language of your blog, article setting, post setting, link structure of your posts etc.