Did we get it right?

An article on the BBC is predicting that large swathes of internet content, starting with news websites, will soon vanish forever behind paywalls. Content that is free to users, funded by advertising, will (apparently) soon be a thing of the past: Rob Grimshaw, managing director of FT.com, says charging for online services is inevitable, as online advertising is unlikely to deliver sufficient returns. While it is still "swimming against the tide" to expect payment, he says it will be recognised soon that "the oddness has been to give it away". In the long term, he says not charging will come to be seen as the aberration - and he imagines future business students writing case studies of how publishers were wrong-footed. So, fellow-pros, do think (as I do) that we have got the model right, with free-to-access content, plus paid-for benefits?

Posted by Kiteman 8 years ago


Eric Wilhelm "What will users pay for" on O'Reilly Webcast Thursday, April 15, 2010

On Thursday, April 15, 2010 at 10 AM PT, I'll be doing a live webcast on O'Reilly's Meet Experts Online titled "What will users pay for?"  This is a lead-up to my Web 2.0 Expo panel discussion, What Our Users Will Pay For.  I'll be talking about Instructables' business model, and some of the things I've learned along the way about running a small company.  You can join for free, and send questions into the interviewer via chat.  I'll post a video for anyone who can't make the live event. Here's the description of the event: If advertising alone won't pay the bills and paywalls are tough to get right, how can web-based businesses make money? This is a question Instructables.com CEO Eric Wilhelm has already confronted. We'll dig into the Instructables model and consider potential solutions in this video Q&A.; Hopefully see you there!

Posted by ewilhelm 8 years ago