Did we get it right? Answered
Content that is free to users, funded by advertising, will (apparently) soon be a thing of the past:
Rob Grimshaw, managing director of FT.com, says charging for online services is inevitable, as online advertising is unlikely to deliver sufficient returns.
While it is still "swimming against the tide" to expect payment, he says it will be recognised soon that "the oddness has been to give it away".
So, fellow-pros, do think (as I do) that we have got the model right, with free-to-access content, plus paid-for benefits?
In the long term, he says not charging will come to be seen as the aberration - and he imagines future business students writing case studies of how publishers were wrong-footed.