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Eric Wilhelm "What will users pay for" on O'Reilly Webcast Thursday, April 15, 2010 Answered

On Thursday, April 15, 2010 at 10 AM PT, I'll be doing a live webcast on O'Reilly's Meet Experts Online titled "What will users pay for?"  This is a lead-up to my Web 2.0 Expo panel discussion, What Our Users Will Pay For.  I'll be talking about Instructables' business model, and some of the things I've learned along the way about running a small company. 

You can join for free, and send questions into the interviewer via chat.  I'll post a video for anyone who can't make the live event.

Here's the description of the event:
If advertising alone won't pay the bills and paywalls are tough to get right, how can web-based businesses make money? This is a question Instructables.com CEO Eric Wilhelm has already confronted. We'll dig into the Instructables model and consider potential solutions in this video Q&A.

Hopefully see you there!


So here's the deal...do watch the webcast when the link comes out.  Not really MBA intensive but worth the time.

First few minutes are fumbling with a tech glitch but Eric does shine when he starts talking about what he is passionate about.  The Instructables Community and what the site is for.  The guy interviewing is like Matt Lauer without cue cards on a Saturday morning but watch for the *cough*.  I think the interviewer has that Ehow - pay for content mindframe and was in shock and awe after that.

Q. Was that kombucha that Eric was drinking?

Note to Eric: Always have a wingman.  There were so many noobs uninformed in the side chat that had questions on the site and needed Pro-ness explained to them.

Thanks!  That's a great point about having someone to help out in the comments.  I'll keep that in mind for next time.

I was drinking tea.  A warm beverage helps keep your throat clear during long interviews.  

Minor point - what tea do you like / were drinking?


Ayra Cinnamon tea from Uganda.

Right, cinnamon interests me, whether I can buy I don't know.



Do O'Reilly Alphatech Ventures still own stock in Instructables LLC? (I'm not trying to be awkward, just interested)


Yes.  They are investors in the company.

What time is it now (checks date-stamp of post)?

(Doh, the image gives the UK times-slot...)

Yeah,  that is about 1 pm for me too, and I doubt I will be "available" at the time....tis bill paying day for me....and that all has to be done before I go to work a few hours after that.   But, yes, I would be interested in seeing the video later too. . .

This will prove interesting, I'm slammed tomorrow, catch the link when it's posted. 

Have fun.