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I know I've seen this. 
Really, i shouldn't have to re-invent the wheel.
I have seen this online, but now I can find it.

A bulb built into the heel of the shoe pumps air through the toe area.

Can anyone else find this?  I know I've seen it.


Isn't that a Geox shoe?

Thanks, Kiteman.
Seems that rather than pumping air, this has a permeable membrane to vent sweat vapor,

Thanks, mpilch
Air it out in the SKECHERS Airators: Hybrid Avionics sneaker! This style features front and side Airators branding with the 'S' logo with a smooth upper, a stitch and overlay detailing, stretch front with Velcro(R) strap, durable synthetic Suede toe and heel bumper. The Airators has a special feature which is perfect for keeping feet dry and fresh. Each Airator trainer has an air cooled interior with an air pump that circulates fresh air around the foot. It also has a cushioned midsole and traction sole for good grip whilst running and playing.

Sounds like a pair of Sketcher's shoes i've seen advertised.