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Instructables not family safe any more Answered

I was disappointed to see the repeating ad for the AXE Undie Run. I was browsing through Instructables with my 10 year old son and the ad kept appearing at the top of the page. I actually DO care what goes into my child's mind.This is not the kind of content I want my son being exposed to yet. Come on? Women taking their clothes off? Headlines that say "Sexy"? What does this have to do with instructables? This just does not fit in with the otherwise wholesome, educational nature of the site. This means I cannot trust the content on this website to be safe for my kids any longer. If you cannot maintain higher standards than that, then I am forced to boycott this website for my family's viewing.


The staff have a specific link regarding advert content.

I suggest you go check it out here.

You can always go pro no more ads then...

Other then that, in no means to be rude or anything but thinking that an axe ad is the worst thing that your child can pick up is not very smart.

I teach children ages 6-12. This year I thought children ages 8. Let me tell you these kids pick up more from tv, books and their friends then you can imagine. I had a kid age 8 that had two girlfriends at the same time and wanted to do half the kamasutra with her. And in no sense did he think that was wrong. Now I'm not trying to say that it's good that a kid that young knows that sort of stuff already. But you can't protect your child from it forever. Some kid (no matter how good you think he/she is) will eventually tell him about something he is not meant to here just yet and he'll be confused about it.

The best thing you can do is put it into context. Explain him why the axe commercial uses those women and explain him that not all women are like that and it's not a good thing. This way he'll know what it is and not go blurt it all out during class like he knows what he is talking about.

I did this with my student and explained him that what he was talking about was for grownups and that he's simply to young for that etc etc. He understood and never talked about it again.

I'm not saying that you need to tell him everything immediatly so that he is protected when he sees it but just when something like this comes up explain it to him. And let's face it the commercial is no big deal in comparrison with some of the other stuff you find on the internet...



I appreciate your advice. Not rude at all, however: 1. I am not under the naive impression that that is the worst he is exposed to. Nor do I believe that I can protect him from every bad influence. 2. I am trying to foster an environment where my kids can openly discuss with me whatever they may learn from their classmates or from anywhere else so we can put it into context and call it what it is. 3. I would like to demonstrate integrity to my son. "No son we choose not to partake of that because . . ." not "Well I guess we will just have to accept whatever is spoon fed to us because otherwise we won't have any fun."

Ofcourse I accept your views. It's not because something is out there we to like it or even adapt to it, what we must do however is accept that it is there and deal with it.

I understand from your responses above that you don't let your kids watch tv. A right you have as a parent, I for one wouldn't do that but I accept that you have another view. However I would advice you to not let your child be a stranger to those things. I have seen some of my classmates in school fall pretty hard. For example one of my friends never could go out or have a girl or anything. He was under strict rules and regulations. Then it became time for college and he was allowed to live alone in a small appartment. He went mad with the freedom he had totally ditched school and became a drunk with drugproblems...

From what I hear from you is that you try to have an open enviroment and that is good :) But don't overprotect him because when you let him go he'll not know what to do on his own...

Aside from the point I'm glad you take this so friendly. However on a friendly note: the 1. ,2. , 3. makes you appear a little hostile... just saying...

Thank you for your comments. No hostility intended. Just trying to be organized. I am a little bit frustrated and perhaps that is showing through. I was actually attempting to make a formal complaint to the staff or whomever is responsible for making decisions. I will have to try something else. This is an interesting dialogue but not exactly what I intended.

Why don't you try actually contacting the Staff, then?  Discussion fora are designed for discussion, which is exactly what you've gotten.

Yes you are correct. In my haste I chose this link: https://www.instructables.com/go/help . I did not notice the info@instructables.com email link the first time.

Awww, I had to find the ad on youtube since I do not see it. It may be marketing pushing the boundaries for some but still tame compared to the stuff that is out there in all forms of media, TV, print, internet, billboards on buses, bus stops, subways, etc. That said, please place the blame on "rogue" ads that do slip through as part of the advertising services that Instructables uses for their website. I cannot answer for them but they have been pretty responsible in trying to "filter" appropriate advertising and taking action on what has been brought to their attention as offensive. No, you cannot trust the content of this website to be safe for kids. You have to trust your kids to be responsible for what they do with that knowledge.

True. Bad influences are everywhere. And little can be done about it, except perhaps taking a stand and voicing my position. As I also mentioned below, I was actually intending to make a complaint to the management. I do the same thing at the grocery store if I see something I think is unsuitable for my kids. Even though I know realistically they will not do anything to change it. I hear you loud and clear about over-protecting. That's not my intention. But it is a little bit early to explain the broad implications of sexuality to my 10 year old son. All in due time. I like Instructables a lot. I compare it to PBS or other similar educational media. In my opinion that Ad does not belong here. It is for reasons of principle that I chose to make a complaint. Again, I regret having merely created a dialogue to discuss it amongst peers. I appreciate the concern all of you have shown.

Being a parent is one of the toughest jobs around and one of those goals is to let kids be kids as long as they can. Unfortunately, unavoidable situations arise out of nowhere that confront that ideal which is today's harsh reality. You deal with it as best you can. Please stick around Instructables, it does have a good intentions. Good luck.

I agree with Michel, and on top of that, if you have firefox, you can always install an add-blocker. If you're using IE, I'm not sure if you can do the same, but you can always look.

What do you do when perfume or shower-gel adverts come on TV? Credit your son with the maturity to discuss the ads, and how they are aimed at the sort of people who lack the intelligence to realise they are being duped into thinking that "smelling nice" = "gets the girl".

I've just realised; "Axe" is "Lynx in the UK.

The Undie Run advert is tame compared to a lot of the Lynx campaigns that run on TV, even before the watershed.

1. Guess what. We don't watch TV. We don't miss is either. We try to have real world experiences like building stuff or going to events or reading. Believe it or not we can actually live without TV and not be bored. 2. To be honest I don't care one bit what the standards of decency are in the U.K. I don't have to take my cues from everybody else and I teach my kids the same. I don't know about you but I don't like being brainwashed by all the garbage on TV. I choose to choose.

I'm afraid the cliché is true: this is the internet.

Unless you stick religiously (literally) to highly censored websites, you are going to encounter mature content, either by accident (as in the advert), or through the intent of the site's authors.

As others have suggested, you'll have to turn pro or install adblock to avoid that advert here (and elsewhere).

It's a sad fact that the average age for children to encounter hard-core material is now only 11 years old, thanks entirely to the freedoms granted by the internet.

In fact, infering the standards you aspire to, you would probably be better off forgetting the internet and going back to TV and newsprint.  You can lock channels far more easily than internet content.


1. What do I do? See below. 2. As far as maturity is concerned. It is difficult enough as an adult not to let my thoughts an actions be influenced by things that are sensual and designed to incite sexual desires. If I followed all my impulses I would not have a marriage or a family. 3. If we saw it ONCE and discussed it, then decided what to think about it, that's one thing. Having it play over and over again on every other page of this site is another. 4. I totally agree about thinking for yourself and being able to identify propaganda when you see it. I talk to my kids about it all the time.