Patagonia's Footprint Chronicles Answered
Patagonia has expanded its Footprint Chronicles website to include five more items. There are now 10 items that you can check to see how far it traveled, how much CO2 it put out, how much waste was generated, and how much energy was used for the entire process of manufacture and shipping.
These numbers don't include all of the processing and the shipping to the consumer in the end can't be factored in, but it's a strikingly open way of showing what goes into the making of a product. And for those who are concerned about cargo ships spewing CO2, that's one of the smallest problems.
"The Chronicles revealed that transportation makes up only about 1 percent of our overall energy use," said Dumain. "Had we listened to the current media buzz touting transportation as the largest factor in energy consumption, we might have greatly misplaced our efforts by making strides to geographically shorten our supply chain -Â which would have massively impacted our business financially, logistically and perhaps even effected product quality Ã-Â and we would only have reduced our energy savings by 1 percent. Instead, we are focusing our energy on areas where we can truly make a difference -Â right in the heart of the manufacturing process."