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Social Media presence? Answered

Should I make sure to have a presence on Twitter, Instagram, etc.?

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In my experience, it's important to have a profile on Twitter, Facebook and Instagram. They're easy ways for possible customers to find you and get a clickable link to your shop or website. However, I didn't find much success on Facebook or Twitter when it came to engagement or click-throughs. Now I only focus on Instagram and forward my Instagram content to the other accounts!