Explore E-Commerce Application Development to Boost Your Business

E-commerce application development is enabling business enterprises in India to open up a new front and attack challenges of business growth with an altogether new vigor and energy. If the emerging trends of the last five years are an indicator of the things to come, the outlook forEcommerce Software Solutions India can envisage and achieve seems very positive and upbeat. Across different verticals like real estate, e-retail, healthcare, education, media and publishing and car rental business enterprises are embracing application development in a big way. Looking ahead we take a look into some reasons behind the explosion that India has been witnessing in the field of e-commerce.

Personalization of Product and Service Offerings for the New Digital Savvy Consumer

With the transition from Bharat to India, there is a slow but sea change emerging in the social structure of the country. These social changes are also leading to a big change in the way consumers execute their purchase decisions. In the past when the joint family was the norm, it was common for all families in India to take a collectivist approach to hire lease and purchase decisions. With the advent of landline telephone connectivity communication opened up. This process got a big boost with the advent of the first generation of feature phones. Finally with 3G internet speed penetrating into the deepest corners of the country and smart phones becoming an essential element of living, purchase decisions are becoming more individualistic. Purchase decisions are getting more personalized. With an increasing section of the young working population having access to disposable income, smart phones and internet connectivity, applications are enabling impulse buys.

Reduction in Retail Merchandising and Set-Up Costs

From the perspective of sellers, the biggest advantage that e-commerce app development has brought to India is a steep reduction in set up costs and retail merchandising. In India, metropolitan cities and even some tier –II cities like Ahmadabad, Surat and Pune have seen a sharp rise in real estate costs owing to rapid construction boom and a land grab movement being spearheaded by the big retail malls. A shortage of apt retailing space combined with high set up costs owing to rental bills and merchandising costs seemed to raise its hood at many business enterprises. With application development services for e-commerce, these business enterprises have done away with the necessity to hire, maintain, decorate and operate retail outlets at excessively high costs.

This is just the beginning of the new e-commerce software development and app development movement in India and what we have seen is just the tip of the ice berg. Many more success stories are expected to come from India in the near future.