I have seen this makeup effect a few times and figured I would give it a go. It's very easy to do.
You will need:
Various grease paints (Red and black and flesh tone)
Foundation and setting powder (Not required but helps for blending)
Fake blood (Preferably gel blood, I didn't have any and used a more liquid-y blood.
and of course a zipper, Preferably one with metal teeth and a white or khaki color fabric (Easier to blend than darker colored ones)