Step 1: Have an (original) idea
Ideally, they should be any one or combination of the following:
- Silly fun ( Pillow Fight Club, [http://Spontaneous Musical Food Court Musical])
- Subversive ( Frozen Grand Central, Critical Mass, Belarusian Ice Cream Mob, Smile Mob)
- Costumed Rampage ( Santarchy, Zombie Mob, The Brides of March)
- Benignly disruptive ( ATM Applause Mob)
A wider range of people are more likely to join you if your event does not:
- Promote a profit-making enterprise
- Exalt a specific individual or group
- Cost much (if anything) to participate in
- Have overtly political overtones (then it's a demonstration, and you will get tear gassed)























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Nice job.
Is that last picture in San Francisco? It looks like this place I drove by (in San Francisco) not too long ago..
A flashmob gives the participants a chance to be involved in a huge public joke, and anyone who sees it gets a laugh and something to talk about for the rest of the day.
check out Improv Everywhere's "Best Game Ever"