Website Monetization: Learn How to Monetize in 3 Easy Steps

If you want to monetize your website, you’ll find that there are different options available. While the most ideal website monetization strategy to employ is one based on factors such as your website niche, target audience, visitor behavior and traffic volume, when you’re first starting out, it’s better to begin with a more simplified approach.

Whether you want to transform your website into a profitable business or you just want to cover some of your operating expenses, the following are the steps you can take to effectively generate revenue from your site using old and new rules of content monetization.

Step 1: Google AdSense

You need to start by finding the most suitable ad network for your site. One of the easiest and most popular monetization methods is AdSense, Google’s advertising platform for publishers. It is designed to show ads that are the most relevant to your website content. You’re paid a percentage of the revenue every time a consumer clicks on one of the ads. For instance, if your site was about travel, it may display ads from a travel agent or airline.

Here’s how it works:

Place HTML code on your website where you would like the advertisements to be displayed (Note: Up to 3 ad blocks are allowed on each page of your site)
Ads related to content are shown and Google uses real-time tech to make certain that the highest paying ads are displayed.
Google pays you directly after billing advertisers and networks for the ads that appear on your website. You never have to deal with advertisers. Google handles everything and sends you the money that you made each month for the revenue generated by your site.

Step 2: Sponsored Posts and Reviews

Another great way to leverage the popularity and success of your website and generate income is to write reviews about advertisers’ products and services and post them for their audience to read. Advertisers will pay handsomely for these reviews, which tend to be very effective because visitors tend to see the blog as more of a review than an advertisement. The amount of reviews you write varies based on your niche, the size of it, as well as the popularity of your site and social media following.

Here’s how it works:

Set up a free account with sponsoredreviews.com.
Find an advertiser by searching through the user-friendy interface.
Write a review and post it on your blog for the public to see.
Get paid for your review.

Step 3: Direct Ad Space

This website monetization method is best to pursue once you’ve built up a significant amount of traffic and have developed a following. Once your site is well-established, you’ll be able to sell ad space to advertisers who are interested in directly purchasing exclusive space on your site for a flat monthly fee and want to avoid the costly fees associated with pay-per-click scenarios.

Here’s how it works:

Think about your audience to determine what type of advertisers would be most relevant.
Always preview ads first to make sure they are appropriate before you approve them.
You’ll receive payment upfront for the ad space you’ve sold.
The amount of money you receive is based on how much traffic you have.
Don’t expect offers from advertisers to roll in right away. It could take months.
Make sure you provide all the contact information the advertiser needs to reach you.

On a side note, you may find that an easier way to sell ad space on your website is to join an affiliate program. These programs are run by companies who get advertisers in touch wit publishers (you). This can be a fast and effective way to match up with relevant advertisers you think might want to advertise on your site.

As an extra bonus, combining Google AdSense with your own direct advertising is an excellent way to generate some fantastic income from your website.