My goals were:
cheap: I'm not looking to spend much money on this project, so cheap is good, and free is better. After all, that's why we're doing it ourselves, right? I got pretty much all my materials from recycle bins at work or other household items. The few things you would have to buy cost less than $10, and provide enough material for many of these bottles.
It's easy: No expensive tools or equipment, no expertise, just scissors, and an "exacto knife" or other sharp pointed blade.
low maintenance. Once you set it up, it requires no watering, no fertilizing,
no electricity: There are no air or water pumps. The roots get oxygen by forming aerial roots above the surface of the water as the water level drops.
The materials are easy to find: anybody, anywhere can find the materials for this project. You can use almost any kind of plastic bottle with relatively smooth straight sides, from 24 oz up to 2 litre bottles and beyond. Water bottles, Soda bottles, fruit smoothie bottles, square bottles, round bottles, whatever. The growth media is made from easy to find products, for $5 you can buy enough to fill hundreds of these bottles. I've also been experimenting with using water from a fish tank as fertlizer, with good results so far.
It works: So far it's been working great. the plants are healthy and are growing quickly. The roots look healthy and are not rotting or showing signs of lack of oxygen. The leaves are nice and green and show no signs of nutrient deficiencies. A hydroponic system should work as well or better than a soil based system, otherwise, what's the point.
It's compact. the smaller bottles take up about 3 inches of a windowsill, and the larger (2 liter) bottles take up only 5 inches, so you can fit several in a window. You can also hang bottles to use the vertical space of the window. I'm still working on an easy way to hang them. When I get it right I'll post that part. too.