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I find a little table salt on the tip of the tongue will also reduce a craving, ANY craving.
unfortunately, and I've been one to suffer from this, baking soda will often cause what's called "acid rebound". When the acid level in your stomach gets too low, your stomach secretes more to compensate, but alas!, there's no soda left to counter the extra acid, so you have to drink more soda . . . . That's why they use more slowly disolving salts in antacid tablets. Just be forwarned.