There's no single recipe for starting a company.
Despite the catchy title, this Instructable is more personal story than authoritative how-to: It chronicles how and why Squid Labs, Instructables, and our sister companies were started, and what we've learned along the way. Squid Labs is a research and design firm that did innovation consulting, and built prototypes for services and products, many of which have since spun-off into separate companies: Instructables, this project-sharing website; Potenco, which is making a hand-held generator for cell phones and laptops; Howtoons, comics showing kids of all ages how to do things; Makani, an energy company seeking to harness high-altitude wind; OptiOpia, a vision-correction business developing low-cost portable vision-testing and lens-fabricating devices; and MonkeyLectric, which makes LED lighting systems for bicycles.
I hope to inspire the creation of more businesses and companies like Squid Labs by telling you how we did it. Take all the information in this Instructable for free; there's no franchise fee! The world needs more people dedicated to having a positive impact.