Swamp coolers work ok until it reaches 94 degrees. At that point, they stop cooling as well, because the pump can not get enough water on the pads to keep them wet. So by increasing the amount of water going to the pads by 50% the unit cools the house down faster, and the pads don't dry out.
Step 1: Replace the blue pads with good old aspen
The blue sponge pads do not really absorb the water very well and do not cool well at all. So pitch them and replace them with the low tech, sustainable aspen pads. the aspen wood actually absorbes water in additon to creating a curtain of water which makes the swamper cool better. It does get messy at the end of the year but it is worth it. These pads are also cheaper.