5 Reasons Why Social Listening Is Good for Your Content Marketing

Today, content marketing is inseparable from online marketing and is has playing a critical role in search engine optimisation. Creating high quality content is the secret to reach the top ranks in the SERPS. As such it has become necessary for SEO experts to include how-to guides, webinars, blog posts, guest blog posts, industry reports, etc in their content marketing campaigns to offer value to their visitors.

The social listening tool has helped a lot of webmasters to build successful content marketing plans that have resulted in an increased flow of traffic to their website. Here are 5 secrets how social listening can be good for your content marketing:

1. Understanding Your Target Audience: Before you start creating content, it is very important to understand your targeted audience and what they want to read. You should create content depending upon the age, gender and common interests of that particular group of people. While women may be interested in fashion, men are savvy about gadgets. Even the interests of younger women differ from that of older women. So get to know your audience and their interests first. For instance, even the content that you post about fashion on Twitter or Facebook has to be different from that of a fashion forum.

2. Understanding the Trends: It is very important to know, what people are talking about and what’s making the buzz. If people are talking about “fitness” and your post is about “how to wean a child”, probably no one would be interested to read it. So create content according to the recent trends.

3. Know which Form of Content Interests your Audience: To make your content marketing campaign successful, you have to know which form of content gets shared the most. Studies show videos are more engaging than, blog posts. For Twitter, infographics are on a higher demand. Knowing such trends you can create content that people would love to read and share.

4. Creating Real-Time Content: Keeping up with the ever changing-social trends can be very difficult. With social media, it has become possible to track breaking news and the corresponding reactions, faster than ever before. Many brands have taken advantage of this and have taken the “‘real-time marketing’ approach to increase audience engagement.

5. Identifying the Social Influencers: Creating content that nobody reads is complete waste of time. Identify the social influencers in your niche and create content that they will like and share. This way your content will get maximum visibility and reach to a broader audience. Look for people with maximum followers; evaluate how actively a person engages others and how people react to their posts/ shares.

The success of your marketing campaign depends on the goals that you’ve set. So measuring success is an important aspect of content marketing. There are a lot of free and paid tools that will help you to measure the statistics to evaluate your success. Social listening increases the ability to earn “mentions” across the Internet and hence make your campaign successful. So if you’ve still not tried out using the Social Listening Tool, now is the best time to start.

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